1
The search began
We started looking for solutions against cold feet. Heating pads were useful, but disposable. Microwave socks were cosy, but only practical indoors. We wanted something better.
Our story
Born from a simple problem: cold feet
HeatPerformance® started with a personal need: enjoying cold days outside, but wanting to stay warm and comfortable.
How it all began
A cold day, a warm idea
Hi, we are Lobke Buijs and Erwin Wooning — partners in business and in life. HeatPerformance® did not start behind a desk, but from a very recognisable problem: Lobke was tired of always getting cold feet.
We love being outside with our children and our dog. A walk on the beach, a game of jeu de boules, winter sun, family time — all wonderful things. Except for one recurring problem: cold feet.
This photo was taken before HeatPerformance® existed. That is exactly why it belongs here: it shows the moment and lifestyle where the idea started.
From personal need to heated products
What started as a search for warm feet slowly became a complete range of heated products.
2
The idea grew
Electrically heated socks and insoles opened up a new world. But they also raised new questions: could they be thinner, more comfortable and easier to use?
3
HeatPerformance® was born
We started testing, improving and developing. One product became several, and our mission became clear: practical warmth for people who get cold easily.
Testing, improving, developing
Comfort, warmth and reliability
Developing heated products is about more than simply adding warmth. The heating elements need to be thin and flexible, the materials need to feel good, and the product needs to be easy to use.
We tested product after product. Socks had to be soft and washable. Insoles had to remain flexible. Gloves had to be warm, comfortable, windproof and water-resistant.
Thin and comfortable heating elements
Rechargeable batteries
Easy heat control
Products for real cold days
What we develop today
HeatPerformance® now offers heated gloves, socks, insoles and clothing for everyday use, outdoor activities, winter sports and work in the cold.
Explore our products
Our background
Entrepreneurs with e-commerce experience
We met during our studies at Hoge Hotelschool Maastricht and have now been together for many years. Before HeatPerformance®, we built an international e-commerce business in men’s fashion accessories, with webshops in several countries.
After selling that company, we planned a new adventure. Then the world changed in 2020, and another opportunity opened up: building a brand around warmth, comfort and practical heated products.
That became HeatPerformance®.
We wish you lots of warmth
If you think something is missing from our collection, or if you have ideas for improving our products, we would love to hear from you.
Choose your country